All free means a lot. For Linea 21, it meant concentrating all our efforts in creating a completely redesigned ammonia-free permanent colouration. We started by focusing on the people who use it daily by creating a completely new experience that respects them and their environment. These dermatologically tested formulas are also preservatives-free, do not contain any animal by-products, have a 20% lower impact compared to traditional colours and 98% plastic-free packaging.

Includes 129 shades that guarantee vivid and brilliant reflections, perfect grey-hair coverage. The performance is guaranteed by the certified natural base tones which are perceptively calibrated and equidistant.